Frabill Universal Bait Station and that classic Hardy sound

and that classic Hardy sound in a beautiful lightweight package

The next generation of Veritas® rods feature Powerlux™ 100

The Element-Proof Field/Ammo Box Large with Tray has just what you need to keep all the essentials organized

Featuring our patented Flipsider® technology that offers convenient top access to your most used baits

Twitch your rod tip on semi-slack line to walk the dog

Frabill Universal Bait Station and that classic Hardy soundFinally a durable yet portable cooler designed specifically for live bait. With a side mounted aerator and insulated construction, the Universal Bait Station is a re invented solution to keep bait safe and healthy. The soft sided cooler easily follows you wherever the fish are biting and stays in place with a nonslip base. The quick access bait door even allows for efficient capture through the lid. Holding up to 8 quarts of water, ice, soil or tackle